Marketing Absolut Vodka In France free essay sample

Analyzes market, regulation, consumption, European Community issues, threats opportunities, future. This research assesses the prospects for the marketing of Absolute brand vodka in France. The findings of this assessment are presented in the contexts of (1) market description, (2) market overview, (3) environmental analysis, (4) threats and opportunities, (5) future prospects, and (6) action plans strategies and tactics. An assessment of the prospects for the marketing of Absolute brand vodka in France is important to the company that produces the product Vin Spirit AB (VS) of Sweden because the successful marketing of the product, for the most part, determines the financial success of the firm. Although France is not a huge market for vodka products, the country is viewed by VS as an